Digital.
Intelligence.
Growth.
Websites, lead bots, and reputation systems that keep your pipeline moving while you're out on the tools.
The digital operating system for ambitious trade businesses.
Engineered to Dominate Local Search & Capture Every Lead
We build high-converting websites paired with automated lead scoring and 24/7 response bots so you never lose a high-ticket quote.
High-Converting Website Building
Custom, lightning-fast websites engineered specifically for solar and trade contractors. Built with high-trust design, project galleries, and friction-free quote funnels that convert visitors into signed clients.
- Mobile-first, speed-optimized
- High-trust portfolio galleries
- Direct quote calculator integration
WhatsApp & Messenger 24/7 Lead Bot
Never lose a customer to slow response times. Our smart bot greets inquiries in under 5 seconds across WhatsApp & Facebook Messenger, captures job requirements, and alerts you instantly.
- Instant 24/7 automated replies
- Captures contact details & suburb
- Direct notifications to your phone
The Lead Scoring & Qualification Bot
Stop wasting hours driving out for unqualified quotes. The bot asks key questions (monthly electricity spend, roof type, backup needs) and categorizes leads into Hot, Warm, or Unqualified.
- Pre-qualifies budget & system size
- Filters out time-wasters automatically
- Prioritizes high-ticket installations
Automated Google Review Engine
Dominate Google Maps with a flood of genuine 5-star reviews. Our system automatically follows up via WhatsApp or SMS after every completed job, making review submission a 1-tap process for happy clients.
- Automated post-job follow-up sequence
- 1-click Google review link trigger
- Shields your business from negative feedback
SEO & Google Business Profile Upkeep
Rank #1 for local searches like "solar installer Cape Town" or "inverter backup near me". Continuous local SEO upkeep, Google Map pack optimization, and keyword citation ranking.
- Local Map Pack #1 rankings
- Weekly Google Business updates
- High-intent local buyer keywords
Website Hosting + Security & Maintenance
Enterprise-grade cloud hosting with 99.9% uptime, automated daily backups, SSL certification, and proactive security monitoring so your site stays fast and secure 24/7/365.
- Ultra-fast South African CDN caching
- Daily automated backups & SSL
- 99.9% uptime guarantee
Dedicated Web Management & Monthly Content Updates
You never have to touch code or login to a complex dashboard. Need to add fresh photos from your latest 10kW Victron installation or run a seasonal battery promo? Send it to us on WhatsApp, and it's updated within 24 hours.
See How The WhatsApp Lead Bot Works In Action
Experience what a prospective homeowner sees when inquiring about solar installation after-hours.
Automated Qualification in Under 60 Seconds
While you're on a roof or after 6 PM, your Fractl bot engages, gathers system specs, calculates estimated system requirement, and sends a qualified quote notification directly to your phone.
Calculate How Much Missed Revenue You Can Recover
Adjust the sliders to see the estimated extra revenue Fractl's instant WhatsApp response & lead recovery system unlocks for your trade business.
*Based on converting an extra 30% of previously missed after-hours inquiries via instant WhatsApp automation.
Secure This Revenue For Your BusinessBuilt in Cape Town. Scaled for South African Trades.
At Fractl, we know that tradesmen and solar contractors don't have time to fiddle with website builders, answer WhatsApps at 9 PM, or manually chase down Google reviews after a 10-hour day in the South African sun.
We combine cutting-edge web engineering with intelligent WhatsApp automation so your digital presence runs on autopilot. You focus on top-quality installations; we ensure you always have a full pipeline of pre-qualified jobs.
100%
Turnkey & Hands-Off
< 7 Days
Average Go-Live Time
24/7
WhatsApp Lead Capture
Packages Built for Every Stage of Your Trade Business
No hidden fees. Flat transparent monthly retainers with full maintenance and active lead automation.
Trade Starter
Essential High-Speed Website
- Custom 5-Page High-Converting Website
- Mobile-First Speed Optimization
- High-Speed Hosting & SSL Included
- Basic Local SEO & Contact Forms
- Monthly Content & Photo Updates
- 24/7 WhatsApp Response Bot
- Automated Google Review Engine
Solar Growth Engine
Complete Web + WhatsApp Automation
- Everything in Trade Starter
- 24/7 WhatsApp & Messenger Lead Bot
- Automated Google Review Engine
- Google Business Profile Optimization
- Lead Qualification & Notification to Phone
- Monthly Performance & Lead Report
- Priority 24-Hour Web Changes
Market Dominator
Full Scale AI & Multi-Area Dominance
- Everything in Growth Engine
- Advanced Lead Scoring AI & CRM Routing
- Multi-Area / Suburb SEO Landing Pages
- Custom Solar Savings Calculator Widget
- Dedicated Account Manager & Strategy
- Unlimited Monthly Website Edits
- Instant WhatsApp Dispatch to Techs
Everything You Need to Know
Clear answers for busy contractors looking to streamline lead generation.
We connect the automation directly using official WhatsApp Business APIs or a dedicated web-link routing system. It works alongside your existing phone setup without interrupting regular calls, and sends qualified lead summaries straight to your chosen personal or sales WhatsApp number.
None whatsoever! Fractl is 100% done-for-you. We handle the domain, server hosting, SSL, security updates, copywriting, bot logic, and local SEO. If you ever need to change a phone number or add new installation photos, just send a quick WhatsApp message to our team and it's done.
The bot politely asks customized screening questions before routing the inquiry. For solar, it asks for their average monthly electricity bill, whether they own the property, and their roof type. Inquiries below your minimum install threshold can be given automated info packs, while high-value deals are immediately flagged as Hot Leads for your immediate attention.
Once you finish a solar installation or trade job, you simply enter the client's name and number (or trigger it automatically via our WhatsApp command). The system sends a friendly, personalized follow-up message with a direct 1-tap link to your Google Review page. This consistently yields 3x–5x more reviews than asking verbally.
Our standard turnaround time is 5 to 7 business days from our initial onboarding call. We prioritize getting your lead capture mechanisms live immediately so you can start recovering inquiries right away.
Ready to Automate Your Trade Business?
Tell us about your business and we'll show you exactly how Fractl will recover lost leads and scale your installations.
Prefer to chat directly?
Send us a quick WhatsApp message to discuss your trade business and get a live walkthrough.
Chat on WhatsApp Now